This Privacy Policy explains how we collect, hold, use, disclose, sell, share, store, and otherwise process personal information when you:

• Visit our website
• Create an account
• Place an order
• Subscribe to our emails or SMS
• Interact with our advertisements
• Communicate with us
• Enter promotions, surveys, or competitions
• Otherwise, use our products or services

• Business: Gaming Gear Shop
• ABN: 24 160 249 463
• Email: info@gaminggearshop.com
• Address: 2207 4 Sterling Circuit Camperdown, NSW, Sydney, Australia 2050
• Website: gaminggearshop.com

If you have privacy questions or requests, you can contact us using the details in the "Contact Us" section below or by email.

We may collect the following categories of information.

This may include:

• Full name
• Username or account name
• Email address
• Mobile number
• Billing address
• Shipping address
• Payment-related information
• Purchase history
• Order preferences
• Customer support messages
• Survey responses
• Review content
• Competition or giveaway entries
• Communication preferences
• Any other information you choose to provide

When you use our website or services, our service providers and we may automatically collect:

• IP address
• Browser type and version
• Device identifiers
• Operating system
• Referral URLs
• Pages viewed
• Links clicked
• Session activity
• Search terms
• Approximate geolocation
• Time spent on pages
• Cart activity
• Purchase behaviour
• Ad interactions
• Cookie and tracking data

We may collect information from:

• Advertising networks
• Analytics providers
• Payment processors
• Logistics and delivery partners
• Social media platforms
• Affiliate and referral partners
• Marketplaces and eCommerce platform providers
• Identity or fraud prevention providers
• Data brokers, list providers, audience partners, and marketing partners where permitted by law

We do not intend to collect sensitive information unless necessary and lawful. If sensitive information is provided to us, you consent to our handling of that information in accordance with this Privacy Policy and applicable law.

We may collect information when you:

• Browse our website
• Accept cookies or similar technologies
• Add items to the cart
• Place an order
• Subscribe to our mailing list
• Open or click our emails or SMS
• Contact support
• Respond to advertisements
• Use referral or discount codes
• Connect with us on social platforms
• Enter promotions or surveys
• Interact with pixels, SDKs, cookies, tags, APIs, or similar tracking tools

We may collect, use, and process personal information for the following purposes:

• Create and manage accounts
• Process payments
• Fulfil orders
• Ship products
• Provide support
• Handle returns, exchanges, and refunds
• Communicate about orders or service-related matters

• Operate and administer our website
• Troubleshoot issues
• Maintain security
• Prevent fraud
• Analyze performance
• Improve customer experience
• Develop new products or services
• Carry out business planning and reporting

• Send promotional emails, SMS, push notifications, and other communications
• Promote our products, services, events, bundles, and offers
• Recommend products based on browsing or purchase behaviour
• Retarget you with ads on third-party platforms
• Build customer audiences and lookalike audiences
• Personalize website content and offers
• Measure campaign effectiveness

We may use personal information and behavioural data to:

• Infer interests and preferences
• Segment audiences
• Generate product recommendations
• Personalize website experiences
• Optimize pricing or promotions
• Improve advertising relevance
• Conduct attribution and measurement
• Support affiliate or partner marketing
• Create commercial insights

Subject to applicable law, we may disclose, license, rent, exchange, share, or sell personal information or aggregated/commercial audience data to or with:

• Related companies
• Affiliates
• Marketing partners
• Analytics partners
• Advertising platforms
• Data enrichment providers
• Business partners
• Sponsors
• Marketplace or platform partners
• Prospective purchasers or investors in a corporate transaction

Depending on where you are located, we may rely on one or more of the following legal grounds:

• Your consent
• Performance of a contract
• Compliance with a legal obligation
• Our legitimate interests
• The legitimate interests of our partners
• Another lawful basis available under applicable law

Our partners and we may use cookies, pixels, tags, beacons, SDKs, APIs, and similar tools to:

• Remember preferences
• Keep you signed in
• Measure traffic and conversions
• Track behaviour across pages and devices
• Personalise ads
• Build audiences
• Retarget visitors
• Detect fraud
• Improve site performance

You can often control cookies through your browser settings, device settings, or consent tools on our website. Some features may not function properly if cookies are disabled.

We may disclose personal information to:

• Payment processors
• Fulfilment providers
• Shipping carriers
• Cloud hosting and technology providers
• CRM and email/SMS providers
• Customer support tools
• Analytics providers
• Ad networks and social platforms
• Business partners and affiliates
• Fraud and cybersecurity vendors
• Accountants, auditors, lawyers, and insurers
• Regulators, courts, law enforcement, or government authorities where required
• Buyers, investors, lenders, or advisers in a merger, acquisition, financing, restructure, or asset sale

Because we operate online, your personal information may be stored or processed in countries outside Australia, including by service providers and partners in the United States, the European Union, the United Kingdom, Singapore, and other jurisdictions.

By using our services and providing your information, you acknowledge that your information may be transferred internationally. Where required by law, we will take reasonable steps or use appropriate safeguards for cross-border transfers.

We may use personal information for commercial data practices, including:

• Selling personal information
• Sharing personal information with advertising or analytics partners
• Combining information with third-party data
• Using identifiers for targeted advertising
• Building audiences
• Measuring ad campaigns
• Generating tailored recommendations and personalised offers

We may send marketing communications by email, SMS, social messaging, telephone, push notification, or other lawful channels. These communications may include:

• Special offers
• New arrivals
• Discounts
• Cart reminders
• Product recommendations
• Loyalty messages
• Restock notices
• Referral promotions
• Surveys
• Brand content
• Partner or affiliate offers

You can opt out of direct marketing at any time by:

• Using the unsubscribe link in an email
• Replying STOP to an SMS, where available
• Changing account settings
• Contacting us directly

Depending on your location, you may have rights to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Object to direct marketing
• Request restriction of processing
• Request portability of certain data
• Withdraw consent
• Opt out of sale or sharing
• Request details about categories of information collected, used, sold, or disclosed
• Complain to a regulator

To exercise privacy rights, please contact us using the details below and include:

• Your full name
• The email address used with us
• Your country/state of residence
• The nature of your request

We may need to verify your identity before processing a request. We may refuse or limit requests where permitted by law.

We retain personal information for as long as reasonably necessary for:

• The purposes set out in this Policy
• Legal and regulatory compliance
• Fraud prevention
• Recordkeeping
• Dispute resolution
• Enforcement of our agreements

We may retain de-identified, anonymised, or aggregated information for longer where permitted by law.

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. Measures may include:

• Access controls
• Secure hosting
• Encryption where appropriate
• Vendor controls
• Monitoring and logging
• Backup processes and internal procedures

Our website and services are not directed to children under the age required by applicable law to provide valid consent. If we learn that we have collected personal information from a child without appropriate authorisation where required, we may delete it.

Our website may contain links to third-party websites, platforms, plug-ins, or services. We are not responsible for the privacy practices of those third parties. You should review their privacy policies separately.

If we are involved in a merger, acquisition, financing, insolvency event, restructure, sale of assets, or other corporate transaction, your personal information may be disclosed to counterparties, advisers, financiers, or successors as part of that process.

We aim to handle personal information consistently with the Privacy Act 1988 (Cth) and the Australian Privacy Principles, including maintaining a clearly expressed and up-to-date privacy policy.

If applicable, we will process personal data in line with relevant data protection laws, including providing lawful bases, required notices, and rights such as objection to direct marketing.

Where applicable, residents may have rights regarding access, deletion, correction, and opt-out of sale or sharing of personal information.

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The updated version will be posted on our website with a revised "Last Updated" date.

For privacy questions, complaints, or rights requests, contact:

• Business: Gaming Gear Shop
• ABN: 24 160 249 463
• Email: info@gaminggearshop.com
• Address: 2207 4 Sterling Circuit Camperdown, NSW, Sydney, Australia 2050
• Website: gaminggearshop.com